BMW

Individual, dynamic and visionary. Design plays a very big role in BMW’s history and future.

The success of our vehicles has never been founded solely on technical prowess, but crucially also on our ability to connect with people on an emotional level. We are very proud to be collaborating with the World Design Capital Helsinki 2012 initiative. We hope that the partnership will provide Finns with a broader yet more intimate insight into the world of BMW. Design provides a fascinating interface for all this. Pictures and words. Innovations and people. We hope you will enjoy entering all the dimensions of design and the WDCH 2012 year with us.