UPM to partner with World Design Capital Helsinki 2012

UPM will partner with the World Design Capital Helsinki 2012 as one of its main corporate sponsors. UPM’s business areas manufacture various materials which will be presented in innovative ways during the design capital year.

"Cooperating with WDC Helsinki 2012 is an opportunity to promote UPM’s sustainable and innovative products as well as our strong materials expertise. It is also a great chance to increase cooperation with architects and designers. This is how we put our Biofore thinking into action," says UPM’s Vice President for Brand Management Elisa Nilsson.

"UPM is a frontrunner in its industry with a focus on sustainability and innovative solutions. We think that we can achieve good results through our partnership and also hope to inspire other parties", says Pekka Timonen, Director of World Design Capital Helsinki 2012.