Creative approaches to promote public transport
Helsinki advances the use of public transport by means of events that combine fun with information and awareness building, a Car Free campaign, and trams spiced up with cultural offerings.
“A ride on public transport can make you feel good, cozy and relaxed!” was the message on the Narinkkatori square in Helsinki’s downtown Kamppi business district on Sunday, September 19, where a lot of people gathered in bathrobes. The gathering was a Flash Mob event, in which a crowd meets in a public place to do something unexpected.
The bathrobes were Helsinki’s take on an international campaign event realized simultaneously in ten cities worldwide to advance the use of public transport. The event marked the 125th anniversary of the International Association of Public Transport UITP and supported the European physical activity week September 16-22. The Helsinki happening was organized by Helsinki Region Transport.
Helsinki is urging people to leave their cars at home on September 22, declaring the day car free. Narinkkatori will host an all-day sustainable-mobility event with live music, information on sustainable mobility choices, juggling, BMX rides on a track built for the occasion, and Zumba dance-fitness and Ki-Balans exercise sessions.
The Car Free Day is an annual tradition in Helsinki, organized now for the 11th time in an ongoing effort in the city to reduce driving. Helsinki Region Transport supports the campaign by offering transport for reduced fares throughout the day.
Also on September 22, a “Culture Tram” goes into traffic on Helsinki’s tram route 7A.
The new tram has a stage for live music and other performances including theatre and readings, and there is a purposefully designed area for visual art. The interior is cozy, and the tram is equipped with sound amplification and special lighting.
The Culture Tram operates in the afternoon from Tuesday to Thursday. Anybody can climb on board for the price of a regular tram ride.
“Cultural activities are fun. Public transport is fun. Together the two combine into real fun!” declares Helsinki Deputy Mayor Pekka Sauri, upbeat about the project.
The Culture Tram’s programme is produced by culture factory Korjaamo in collaboration with other cultural activities producers in the city. The project is supported by the City of Helsinki Innovation Fund. The tram is operated by Helsinki Region Transport.
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