Local travel service Nopsa launched a fashionista route in Helsinki

When taking the routes offered by Nopsa Travels, there is no need to pack one’s shampoo bottles in small plastic bags or wait for one’s turn in the winding queue for international airports' security checks. Nopsa travellers have no need for a passport and may even travel on the spur of the moment.

Nopsa which provides people-friendly travel services, launched a new fashionista route where  a local tourist may finger the classic clothing by Vuokko Nurmesniemi and the young fashion designs at the OVVN designer collective boutique. The fashionista path will run along the Bulevardi, Pohjoisesplanadi and Iso Roobertinkatu streets where the traveller will be able to stop at the Samuji shop as well as a shop called My o My which offers style for both discerning male and female shoppers.

Tourists can start their day which is dedicated to Helsinki fashion with breakfast at the Ilmatar and, at the end of the day, rest their tired feet at Putte’s Bar & Pizzeria. The fashionista travel plan is the first of three city touring routes launched by Nopsa to celebrate WDC Helsinki 2012.

The creators of Nopsa Travels, journalist Liisa Jokinen and researcher Ulla-Maaria Engeström, hope that the neighbourhood tour will offer a local luxury option to the traveller. They emphasise the small scale aspect of the plan and the appeal of the unexpected. Any tourists brave enough to take the Nopsa route can never be completely certain where the tour will take them, and this regardless of whether or not they are local residents.